نوع مقاله : مقاله پژوهشی
نویسندگان
1 نظامی ارتش
2 دانشگاه بوعلی سینا
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
Today, one of the concerns of successful organizations is the proper use of advertising in line with the goals and benefits of the organization. Given this, Advertising in the Armed Forces is also an issue that can be considered an effective solution and has many benefits for large organizations, including the Army of the Islamic Republic of Iran (AJA). Therefore, the purpose of this study is to investigate the role of media in military activities. The statistical population of this study is the soldiers of one of the seven training centers of the Army of the Islamic Republic of Iran. In this study, a questionnaire was used to collect data. The findings of the study indicate that soldiers, as the main body of the Armed Forces, obtain most of their information from the experiences of those around them, television and radio, verbal advertising, the Internet, books and publications, and street advertising, respectively.
کلیدواژهها [English]
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